CONVENIENT MEDICAL CLINICS
DMI is a leader in assisting health systems in the development of Convenient Medical Clinics (CMCs).
Also known as retail clinics, CMCs are an innovative concept that has developed quickly across the
country in the last several years. In order to capture downstream revenue and market share opportunities,
it is necessary for a health system to decide whether it makes sense for them to compete or partner in
the retail clinic arena, as well as how to gain buy-in from their medical staff.
Benefits of a CMC strategy include:
- Promoting the hospital/health system brand in areas inside and outside the current primary market area
- Acting as a referral source for the hospital/health system primary care physicians
- Providing potential profitability within the convenient medical clinic system, as well as downstream revenue through screenings
- Potentially contributing to improved patient access
- Promoting the hospital/health system brand in areas inside and outside the current primary market area
The four phases of CMC development include:
- Strategic exploration and feasibility of a retail clinic model based on the market
- Asssessment of potential retail partners and locations and partnership development
- Development of a three year business plan
- Implementation support
Though each element is necessary to achieve optimal results, it is up to the organization to determine what level of DMI involvement is needed
Convenient Medical Clinics
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