Results: Physician Relationship Management
Goals:
- Build stronger physician relationships
- Identify incremental revenue and business opportunities
- Maintain a strong physician base in the primary market so the sales force team could focus on secondary market growth
- Establish a mechanism to identify and resolve physician issues
Results:
- A 5% increase, representing $22.7 million in incremental net revenue, in the first two years
- Identification of numerous collaborative business opportunities
- Timely identification and resolution of issues, resulting in improved physician satisfaction
