Results: Physician Liaison and Sales Force Development
Goals:
- Establish a sales plan that with clear objectives and processes
- Stronger physician relationships, incremental revenue and business opportunities
- Enhanced utilization of the sales force team in the secondary market
Results:
- 4,000+ incremental cases in the first year
- 2,000+ additional incremental cases in year two
- Grew market share significantly in the secondary market
- Set the stage for a successful opening of their fifth hospital
